Friday, January 18, 2008
10 Article Writing Tips for Effective Article WritingIf you must have to advertise and write articles on the net you have to do it right. The art of persuasion is by and large carrying out a win-win situation. It is presenting an instance that visitors find favorable to agree with. It is making them an offer they can hardly refuse. Article marketing which can spawn higher tick through rates and lower cost per tick.
1) As in anything there are techniques that can make your job easier and your case more convincing. Although there are exactly no hard and fast rules there are strategies that are used commonly because they simply work.
2) Before anything else, know your audience. It is significant that you have targeted the right audience. Know their knowledge level because people who are able to understand what you are driving at can easily adapt your ideas.
3) Choose a topic that you feel comfortable with. It can be a topic or article which feels good when it can help others that may have struggled with the same problem.
4) Be repetitive. It is essential in creative writing. Repetition gives emphasis. This way a reader can easily understand what you are trying to say. Be repetitive in a good way. It could either be through an example, using a story, or quoting a famous person.
5) The figures of speech like metaphors, similes and analogies can be a writer's best friends. Comparisons can make it easier for the readers to recognize the picture you are painting. It is like being in common grounds. There is nothing strange or something the readers are not familiar with.
6) Use power words that agitate and stir opinions. Your words have to be emotion-ridden. But at the same time they give solution as an answer that things will be better. These are words that eventually provoke response. But you have to make sure that the specific phrase has something to do with your business. Make every word count.
7) Consistency in ideas shows integrity and rational actions. Being consistent would make it difficult for the reader not to agree with you. It has been established in sociology books that consistency in our thoughts and actions is a valid social trait.
8) Connect to the future. Provide your readers with a glimpse of what is to come. Try to extrapolate recent events into probable future results. Here is where your credibility stands. If you are able to back up with remarkable credentials and obvious understanding of the subject matter, this will become a powerful technique of persuasion.
9) Never bother with commercials in your article. Your readers are humans who have al the right to benefit from your article. With the use of the resource box don't fill it with commercials. This will establish your credibility as an expert author on your chosen topic.
10) As much as possible make your article short. Let your ideas flow naturally in clear and short article. Write an attention-grabbing title and give it away for free. Make an alliance with others and encourage them to give your e-book as bonus for their paid products.
Please visit http://www.bluebirdwritingservices.com to order search engine optimized website content and articles for your personal website and directories.
Author is one of the most highly paid copywriter under pen name webcont247365 on outsourcing website and owner of bluebird writing services.
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Top 7 Tips For Submitting Articles Online
Online PR in the form of website and ezine article placement can be a great way to build your personal brand. You showcase your expertise in the article and raise your status. You get an author's box at the end of the article containing a bio, as well as email and website contact information. Readers may click-through on your URL to learn more about you. More links improve your search engine rankings. The benefits go on.
Here are my top 7 tips for online articles:
* develop an enticing title
* make the article informative and useful, and without hype or jargon
* keep it focused on a relatively narrow topic
* keep the length under 1,250 words
* proofread to ensure there are no typos, punctuation or grammar errors
* end with an author's box of less than six lines, complete with short bio, email address, web URL and telephone number
* develop a list of article archives and ezines that publish features on your area of expertise.
Some archives you'll want to review are Articles 911 and Ezine Articles. A number of online directories provide lists of ezines in your topic. Check out EzineLocater and Ezine Search.
Harry Hoover is a partner in My Creative Team. He has 30 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Bank of Commerce, The Bray Law Firm, Brent Dees Financial Planning, CruisingTheICW.com, Duke Energy, Focus Four, Levolor, North Carolina Tourism, TeamHeidi, Ty Boyd Executive Learning Systems, VELUX, and Verbatim.
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Top Ten Tips to Write Articles that Will Get Published
This free way to promote or publicize your book or business online will be successfull if you follow these tips:
1. Open your short introduction with a hook. Connect with your audience with where they are now. Ask a few questions in just a few sentences to pull them in.
2. Include a benefit or two for following your how-to suggestions, your solutions, or tips.
3. Make all of your paragraphs less than three or four sentences. People online will turn away when they see a long paragraph. They want their information short and useful.
4. Write an article that serves your audience, not you. When they see your ideas and how to's, they will respect your as the savvy expert, and be more likely to look at your signature file and even visit your web site.
5. Write a number of solutions for a particular problem. Online readers want numbered tips or how to's. This format is easy to read and gives a lot of specific information fast.
6. Write a tip with a consistent format. Start each tip with a command--do this. Follow it by the advantages of doing that action or show the consequences of not doing it. In your third point include some resources such as books to read, teleclasses to attend, or web sites to visit.
7. Leverage each article to make two or more new ones with little effort.. "Three Promotion Tips for Small Business People" or "Three Promotion Tips for Authors," or "Three Traditional Promotion Tips" or "Three Online Promotion Tips." The possibilities are endless.
8. Focus on only one topic per articles. If you don't your article will wander around and your reader will wander away.
9. Include under each article a 5-7 line signature file. Include your name, your concept-marketing tag, your web and email, and your local and toll-free number. 80% of sales are made from the 800 numbers. Always include one free offer to draw people to your web site.
10. End your article with another three or four line conclusion repeating the benefits and great results you'll get if you follow the article's tips.
When you write a thoughtful article, you will get noticed and realize not only new free targeted visitors to your site, but sell much more of your products and services.
Judy Cullins ©2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
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Article Marketing - Your Marketing Power!
One of the most important marketing tools available online to promote your business cannot be purchased You can spend hours on end looking all over the internet for the best program or system to market your product or service but truth be told, the answer is right there where you are sitting. Yes! You are the answer to viral marketing.
This marketing strategy costs only your time, your commitment and discipline to produce well written articles with information people are seeking. You are an expert. Share your expertise and build a following for your knowledge while creating a market for your offerings online!
Honestly, it doesn’t matter if you are on a music or parenting site. We all browse through websites for advice and articles that will solve our life problems, explain life’s mysteries, make our lives easier, less cluttered, and show us how to be more successful in relationships and business. We stumble across articles that help us, that answer our questions.
Have you ever found an article that when you finish reading it, you have this sudden feeling of “rightness?” After experiencing a writer’s viewpoint, you understand something that baffled you. When a writer “clicks” with the reader, it is a reflex for the reader to want to know more about the author. Reader automatically searches for more writings by the author. Why? The author answered something for you!
Articles truly are the most powerful marketing tool you can use to sell yourself as a business. Power? Yes! Marketing Power.
Online articles allow you to market yourself as knowledgeable, helpful, and consistent and willing to take the time to share what you know to friends you haven’t met yet. This is power to develop relationships on-line. Through articles we can develop friendships, business contacts, customers, and online credibility. There is no need to “sell” yourself or your business within the article. Simply share your knowledge, your thoughts and ideas.
Selling occurs outside the article in the “resource box.” A great deal has been written on how to sell within the “resource box.” What exactly does this little blurb of information about the author provide the reader? The resource box allows the reader to know the author on a more personal note. Being able to identify with the author’s role as single mom or work from home dad is a powerful human connector!
You create an image of the author but want to know if the image holds, so you click to visit their website or subscribe to receive their free e-mail course, maybe even download of their latest e-book. Each of these clicks brings you closer to the author. You feel connected and will remember them.
A single encounter with an author online doesn’t usually make an immediate impact but after the second or third time you read yet another of this same author’s articles found on yet another website. You take notice. You realize this is a person to look up!
Just think about this.
Finding a great article that explains multi-level marketing, affiliate programs, baking home-made bread or how to potty train your resistance 3 year old can be a literal bright spot in your day! You open your mailbox and a friend has sent you a poem or story that had been forwarded to them. That in a nutshell is viral marketing.
Over time you will notice websites, article banks and e-zines publishing articles by these same authors that have already helped you in some way. You mentally filed their name and maybe even their website to back of your mind as a positive. You find security in reading their latest article because you feel you already know that author on some level.
So if you share great stories, articles, poems, writings with friends and customers online then you already know the power of words to influence and change lives. It can be a very overwhelming. The thought of writing for others to read can be scary. The joy comes in having someone send you an email or subscribe to your newsletter because you helped them with one of your articles. It is an important step in working from home. Developing a series of articles to help others to meet whatever challenges face them day to day…that is the goal and you will suddenly realize you are marketable.
Just as a musician has to strum their first chord before they can play in a band. The first step is the hardest but with practice you will see the power in your skills to share information others need or want. Now start writing!
Tammy Ames is owner of http://www.wahmconnections.com/and avid blogger. You are invited to come connect with Tammy on her business blog.
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